Articles
08 Feb Internet Marketing Series #4: Content Management for Franchise Leads and Contacts
Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized.Building on that idea, we’ve come to our next strategy: Content Management for your franchise sales leads. Being able to store and retrieve your information easily is as important as the information itself. Most growing businesses will need some sort of internal Customer Relationship Manager (CRM) that stores all of your information in an easy-to-navigate way.
01 Feb Adapting Your Franchise Internet Marketing Strategy to Google+
The all encompassing powerhouse that is Google recently introduced Search, Plus Your World, a huge change that will inevitably transform the search engine world as we know it by personalizing search results automatically.
25 Jan Article Marketing for Franchise Web Sites
Article marketing can be a great way to drive traffic to your website when done correctly. But how, you may ask, is that really done when applied to franchise marketing?
11 Jan 5 Reasons for Franchise Growth in 2012
It looks like 2012 will be a great time for franchise growth opportunities, according to Joe Libava, a franchise-acquisition consultant and author of Become a Franchise Owner! [frame align="right"] [/frame] Libava has come up with 5 reasons this year may be the right time to purchase a...
05 Jan Internet Marketing Series # 3: List Building
[frame align="left"] [/frame] By Stephanie Nations, Marketing Coordinator Number three in our Internet Marketing series is List Building – building a database of leads is imperative. The more franchise leads you have, the more points of contact you’ll ultimately gain. There are a few ways to get going...
29 Dec Creative Calls to Action
A good lookin’ [frame align="left"]
[/frame]social media fan page or site with eye-catching logos and graphics is invaluable to your business. Catch someone’s eye with aesthetic and you’ve got a potential customer. But what’s next? You’ve got a short window of time when someone is on your site to, in effect, make them stay. This is where Calls to Action come in. You’ve heard this catchy buzz-phrase, but the ever-present Contact Form is getting boring. I’ve been brainstorming some creative calls to action for social media sites, where creativity reigns - the more imaginative the call is, the more engaged your potential customer becomes.