I thought it would be valuable to do a weekly series on franchise internet marketing strategies for franchises and other small businesses that don’t have a full marketing team at their disposal. Internet marketing through things like social media and business reviews are your ticket to growing your business in a budget-friendly way: making the most of the free resources that are out there that will help you get exposure.
by Stephanie Nations, Marketing Coordinator
Here it is: the blog post about the importance of blog posts. As a business, having content on your site that’s frequently changing is important, and blog posts are a great way to make sure that happens. Ok, but why is that important? A little thing I like to call Google Indexing (I like to call it that because, well, that is what it’s called).
The results are in people – Search Engine Optimization is number one for generating leads in digital marketing. It has beaten out pay-per-click and social media, according to a recent survey of over 500 online marketers in the U.S. – both B2B and B2C.
[/frame]It’s an understatement to say that Facebook Fan Page is a valuable marketing tool for your business, but are you using it to its full potential by checking out the Facebook Insights for your fan page? Insights lets the administrator of the page see the metrics – how many users visit the page and when, who “likes,” comments, and even tags your page in a note or status update.
[/frame]We live in an age where so much of our communication is done over multimedia platforms – texting, email, social media – vocabulary that was meaningless 10 years ago is now part of our daily jargon – we’re constantly “friending,” “tweeting,” even “poking.” So what does all of this mean for businesses? It’s easier than ever for the higher-ups of a company to connect with their customers – to see what they’re really saying, unedited and unpolished. Gone are the days of comment cards or phone questionnaires to rate a business – these days it’s all about the Facebook Fan Page, the Twitter updates, the YouTube channels.