Our Research Process
At Stark Logic, our process of finding keyword phrases for your business includes two phases:
- STEP ONE: We perform a keyword search using Google’s Keyword Tool to determine how many times (both globally and locally) a specific keyword is searched
- STEP TWO: Using other tools, we examine the keywords closely to determine and how competitive that phrase is and how easy it will be to get that phrase ranked. We will also examine how accurately keyword phrases reflect your overall marketing strategy and which phrases most closely demonstrate your services.
Our definition of “keyword competition” is how many other pages in Google’s search index contain that same exact keyword phrase. If the phrase “Mortgage company” is a keyword you want to be ranked for, but Google shows that same phrase in 10 million other pages, it will end up being very difficult to rank on the 1st page of the search results.
In other words, Google looks at your web page with its designated keyword and considers, “why should this page rank higher than 10 million other pages with that same phrase?” Therefore the goal is to find a balance between keywords that are searched frequently but have less competition so you can get results faster.