25 Jan Article Marketing for Franchise Web Sites
Article marketing can be a great way to drive traffic to your website when done correctly. But how, you may ask, is that really done when applied to franchise marketing?
And a better question to start with – what IS article marketing?
In a nutshell, it’s the process of writing articles about relevant topics and then distributing them to a particular site or sites in order to get links and traffic back to your own website. At the end of the article, you’d provide a link back to your own site – this link back area is commonly called a “resource box.” You’d want to use keyword text in the resource box.
So, by posting articles on distribution sites, you’ll be getting more back links to your own site and ultimately, more traffic.
Typically, the most effective articles for this purpose are 400 – 500 words long. Make sure your title is something attention grabbing and leaves the reader curious, wanting to know what you have to say. The goal is to educate and inform them, but ultimately to drive traffic to your website as well, through the clickable links.
There’s so much potential for creativity in article marketing as well – and it can be fun! Brainstorm unique ideas that will be valuable to your audience. Best practices are always useful, as well as top ten lists and industry news.
Article marketing can be very effective for franchise promotion. With a well-written article, you’re getting the word out there about your business and proving yourself reputable and knowledgeable on relevant industry topics. Have fun with it!