31 Jul Marketing and SEO Tools Worth your Time: Part 2: The Social Media Management Tools

We're discussing which software or online-based tools are worth your time when it comes to online marketing. To see the first in the series, Research Tools, click here. It's no secret that social media is climbing the ladder when it comes to reaching an audience, you can see how people buy Instagram views often to get more followers, and believe or not, it works!  The wider your reach over the social media powerhouses - Facebook, Linkedin, Twitter, and even Pinterest most recently, the better your marketing potential.  Which is why you need a comprehensive tool to help you streamline the process.
Read More

24 Jul Marketing and SEO Tools Worth your Time: Part 1: The Research Tools

[vc_row][vc_column][vc_column_text]With a million tools out there, which ones are really worth checking out? [frame align="left"]seo4[/frame]Rich Stark, CEO of Stark Logic, gave a stellar webinar last week on 5 Tools you Need to Streamline your Online Marketing as part of our 5 Series. For those of you that missed it, a little recap is in order, and I'll be breaking down what you need to know about marketing tools over the next few weeks in the areas of:  
Research, Social Media Management, Business Listings, Reputation Management and Web Site Analytics.
Read More

20 Jun The Do’s and Don’ts of Email Marketing

Email marketing can be tricky. The last thing you want to do is send something that is meant to promote your services and convey your expertise, but instead seems like spam or just another straight-to-delete junk email. Marketing your business through email blasts to potential...

Read More

13 Jun Does your Consumer Website Pop AND Rank High in Searches?

[frame align="left"]SEO-Ranking-Factors [/frame]Business owners: These days, everyone has a website. From blogs to corporate sites to social media pages, there are millions of pages out there. So what makes a great consumer website that actually stands out from the millions? While ordinary sites abound, there are a simple steps you can take to make your consumer site pop out from the rest, while also ranking high so it's actually seen.
Read More

23 May 5 Big Franchisor Challenges and How to Overcome Them

If you're a franchisor or have considered franchising your company, you understand what an exciting entrepreneurial opportunity looks like, and you also have inevitably experienced some bumps along the road.  As with any business worth anything, there are risks and challenges that come with the job.  It's how you face those challenges and overcome them that can make or break your franchise system.
Read More

16 May M-Commerce: The New Mobile Shopping Trend and What it Means for You

While the E-Commerce trend has continued to flourish, it's brought about the sub trend dubbed by some as "M-Commerce," aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything.  Further, many cell phone and tablet users research products and prices from their device.  I recently posted about the "SoLoMo Revolution" - Social, Local, Mobile search trends and how mobile devices are changing things.  According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities.
Read More

09 May Are you Tracking Web Traffic?

What is driving visitors to your website, and how?  Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation. For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
Read More

02 May How to Optimize Your Website

The Internet is a competitive arena, to say the least.  But it's also an extremely powerful marketing tool with loads of potential.  These days, every business has a web page, and most have social media pages, blogs and Internet marketing campaign strategies. It may seem daunting, but there are several ways you can optimize your website to improve your search engine rankings.
Read More

25 Apr Franchise Marketing Strategies: Video Marketing

[frame align="left"]video-marketing-online [/frame]Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
Read More