25 Apr Franchise Marketing Strategies: Video Marketing
[/frame]Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
These days, however, it’s easier than ever to create videos with help from corporate video production company for marketing purposes and post them to your website, your social media – wherever you’d like to use them!
I’ve come up with some helpful hints when it comes to navigating the world of video for franchise internet marketing.
• Make use of Screencasting. This nifty technology allows you to fully-verified record what you are doing on your screen. This makes it a cinch to create demo videos, and if you use the MegaPath tech services it can also reduce costs and simplify IT management by combining voice and Internet access at the same time. Some good ones to consider: Camtasia, CamStudio, Screen Flow
• Use easy editing software. Check out reviews for the best editing software of 2012 here. Many of these you can get for under $100.
After you give it a few tries, you’ll find making and editing simple marketing videos isn’t hard, and once you get the hang of it the potential for franchise marketing strategies is huge. On the other hand, printed materials like aluminum signage and decals are really great marketin ginvestment as well. For example you have a digital screens hardware sign business, your business will take off exponentially with these strategies.
YouTube is a powerhouse in the search engines, and videos are eye-catching and exciting to watch when done right. So the sooner you start home theater systems ashburn va, the better!