If you're a franchisor or have considered franchising your company, you understand what an exciting entrepreneurial opportunity looks like, and you also have inevitably experienced some bumps along the road. As with any business worth anything, there are risks and challenges that come with the job. It's how you face those challenges and overcome them that can make or break your franchise system.
While the E-Commerce trend has continued to flourish, it's brought about the sub trend dubbed by some as "M-Commerce," aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything. Further, many cell phone and tablet users research products and prices from their device. I recently posted about the "SoLoMo Revolution" - Social, Local, Mobile search trends and how mobile devices are changing things. According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities.
What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
The Internet is a competitive arena, to say the least. But it's also an extremely powerful marketing tool with loads of potential. These days, every business has a web page, and most have social media pages, blogs and Internet marketing campaign strategies. It may seem daunting, but there are several ways you can optimize your website to improve your search engine rankings.
[/frame]Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
[frame align="left"][/frame]Localeze and 15 Miles, digital marketing research experts, recently released their 5th annual comScore Local Search Usage Study, surveying over 4,000 U.S. adults to document how consumers search for and find local business information digitally.
April 11, 2012, Oceanside, California – Stark Logic, a Franchise Marketing Agency, has signed up Moran Industries, a franchisor specializing in the automotive aftermarket, for franchise development services including consumer marketing and web site design.
The team at Stark Logic will work to create an Internet marketing strategy for the automotive franchisor, as well as perform a complete redesign of their corporate web site. Stark Logic will also perform programming and search engine optimization to meet the franchise development goals of Moran Industries.
It is no exaggeration that smart phones have changed the life as we know it, and as we get further into 2012, they keep getting smarter. So it’s not surprising that the trend of mobile marketing is becoming more and more important for business owners marketing franchises.
As a business owner or representative, you’ve obviously got your hands full. But there are certain affordable, simple ways to ensure your online presence is monitored and controlled by you - because if you’re not controlling it, who is?
[/frame]There has been a steady decrease in paid advertising due to free online directory listings for businesses. Have you ever thought about what this means for local businesses?