[frame align="left"][/frame]As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
Stark Logic has worked with a number of franchise systems on their franchise development web sites. A franchise development web site is a sales tool aimed at a target market who is looking for a business opportunity and wants to know why your opportunity is right for them. An “effective” franchise development web site converts visitors to prospects who want to buy your franchise.
When the internet starting becoming mainstream in the nineties, companies didn’t know how to approach this new technology and, as with all computer technology advancements, including gaming technology, like the best monitors as the asus ve278h input lag, most companies left the work up to their IT Support services. For the past 17 years, we have been reversing the trends of these IT people and the unbelievably un-marketing-savvy elements they added to web sites.
We all know the beauty of email at this point. It’s free, it’s fast, and it’s easy. We’ve discussed the importance of List Building and Content Management for franchise leads in the past weeks. Now it’s time to reach discuss how to reach those leads in the most effective way possible: enter email marketing!
Social media outlets like Facebook, Twitter and LinkedIn are constantly coming out with new updates and features, and let's be honest, it can be hard to keep up. But if you stay on top of your game with these social media powerhouses, the potential for franchise leads is huge.
One way smart way to do this is to use LinkedIn to build up your contact list. LinkedIn is unbeatable as a resource for valuable business connections, and you can use these connections to build up your professional contact list.
In influencer marketing platform, the social media craze was evident at the International Franchise Association’s National Convention in Orlando. Stark Logic sat in on a number of discussions and listened to franchises who have successfully implemented franchise social media campaigns.
Stark Logic attended the International Franchise Association's 52nd Annual Conference this year in Orlando, and it was a fantastic show. One of the things we learned which will affect all of our local clients has to do with Google Places.
Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized.
Building on that idea, we’ve come to our next strategy: Content Management for your franchise sales leads. Being able to store and retrieve your information easily is as important as the information itself. Most growing businesses will need some sort of internal Customer Relationship Manager (CRM) that stores all of your information in an easy-to-navigate way.
The all encompassing powerhouse that is Google recently introduced Search, Plus Your World, a huge change that will inevitably transform the search engine world as we know it by personalizing search results automatically.