Using LinkedIn for Listbuilding

22 Feb Using LinkedIn for Listbuilding

Social media outlets like Facebook, Twitter and LinkedIn are constantly coming out with new updates and features, and let’s be honest, it can be hard to keep up. But if you stay on top of your game with these social media powerhouses, the potential for franchise leads is huge.


One way smart way to do this is to use LinkedIn to build up your contact list. LinkedIn is unbeatable as a resource for valuable business connections, and you can use these connections to build up your professional contact list.

Join Groups and Start Your Own!

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[/frame]Join 50 groups (the maximum you can join) and start contributing content! Groups allow you opportunities for virtual “meet and greets” with others in your industry. The platform allows you to see both member-generated discussions and news in one setting. From here, you can participate in discussions about relevant topics in your industry – comment, “like,” and join the conversation! Once members of your group know you provide quality, relevant content, you can direct them to your website, then have them sign up for your mailing list.

Once you have a lot of connections, it’s time to start your own group! You can send out invitations and manage your own group targeted at whatever topic you’d like!


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[/frame]This is a great way to get even more industry connections by diversifying your networks through other social networking sites through Invite Me Lists. There are Invite Me Lists for LinkedIn, Google+, Facebook, Twitter, MySpace and many more. You can add yourself to any of those lists and then be invited by other members to connect.

Host Events

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[/frame]Let your LinkedIn connections know about your webinars and other events that are relevant to the industry. The more useful information you put out there, the more people will want to connect with you and join your contact list.

LinkedIn is such a huge tool, and with over 130 million users and growing, it just makes sense to use it for list building. Hopefully these tips have gotten you started and your franchise leads list is growing!