Stark Logic Blog

02 Mar What Makes an Effective Franchise Development Website?

Stark Logic has worked with a number of franchise systems on their franchise development web sites. A franchise development web site is a sales tool aimed at a target market who is looking for a business opportunity and wants to know why your opportunity is right for them. An “effective” franchise development web site converts visitors to prospects who want to buy your franchise.
Read More

02 Mar 5 Changes Every Company Should Make to their Website Today

[frame align="left"]Website Under Construction [/frame] When the internet starting becoming mainstream in the nineties, companies didn’t know how to approach this new technology and, as with all computer technology advancements, most companies left the work up their IT departments. For the past 17 years, we have been reversing the trends of these IT people and the unbelievably un-marketing-savvy elements they added to web sites.
Read More

22 Feb Using LinkedIn for Listbuilding

Social media outlets like Facebook, Twitter and LinkedIn are constantly coming out with new updates and features, and let's be honest, it can be hard to keep up. But if you stay on top of your game with these social media powerhouses, the potential for franchise leads is huge.

 
One way smart way to do this is to use LinkedIn to build up your contact list. LinkedIn is unbeatable as a resource for valuable business connections, and you can use these connections to build up your professional contact list.
Read More

17 Feb Franchise Social Media: The Big Question Mark

[frame align="left"]Franchise-Social-Media [/frame]
In local business and in franchising, the social media craze was evident at the International Franchise Association’s National Convention in Orlando. Stark Logic sat in on a number of discussions and listened to franchises who have successfully implemented franchise social media campaigns.
Read More

08 Feb Internet Marketing Series #4: Content Management for Franchise Leads and Contacts

Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized.
Building on that idea, we’ve come to our next strategy: Content Management for your franchise sales leads. Being able to store and retrieve your information easily is as important as the information itself. Most growing businesses will need some sort of internal Customer Relationship Manager (CRM) that stores all of your information in an easy-to-navigate way.
Read More

28 Jan RICH STARK TO PRESENT AT SHOWHOMES ANNUAL CONFERENCE

January 28, 2012   Oceanside, California –   Rich Stark, CEO of Stark Logic, a Franchise Marketing Agency, will give a presentation at the 2012 Showhomes Annual Conference February 1, 2012.   Stark will be speaking on Internet Marketing Strategies for businesses to use to promote growth and development. Stark Logic is a leader in a franchise internet marketing with over 15 years of experience and more than 500 clients served. The company focuses on internet marketing strategies including search engine optimization, search engine marketing, Web Site Design and franchise development techniques. Stark will share his expertise on the topic.
Read More