Blog
If you're a franchisor or have considered franchising your company, you understand what an exciting entrepreneurial opportunity looks like, and you also have inevitably experienced some bumps along the road. As with any business worth anything, there are risks and challenges that come with the job. It's how you face those challenges and overcome them that can make or break your franchise system.16 May M-Commerce: The New Mobile Shopping Trend and What it Means for You
While the E-Commerce trend has continued to flourish, it's brought about the sub trend dubbed by some as "M-Commerce," aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything. Further, many cell phone and tablet users research products and prices from their device. I recently posted about the "SoLoMo Revolution" - Social, Local, Mobile search trends and how mobile devices are changing things. According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities.
09 May Are you Tracking Web Traffic?
What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
02 May How to Optimize Your Website
The Internet is a competitive arena, to say the least. But it's also an extremely powerful marketing tool with loads of potential. These days, every business has a web page, and most have social media pages, blogs and Internet marketing campaign strategies. It may seem daunting, but there are several ways you can optimize your website to improve your search engine rankings.
25 Apr Franchise Marketing Strategies: Video Marketing
[frame align="left"]
[/frame]Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
