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Google has released a new update to its search algorithm. How will this affect your franchise web sites?
On May 22nd, Google announced the release of its latest spam-fighting update Penguin 2.0- the fourth "Penguin" to be released since April of last year. Google began releasing the Penguin updates in an attempt to rid their search results of spam websites that were illegitimately gaining high ranking positions. In a recent video about Google's future SEO changes, Matt Cutts explained, "Penguin 2.0 is more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper and have a little bit more of an impact than the original version."