Last week, Stark Logic President and CEO Rich Stark presented the first in a webinar series on Franchise growth. 5 ways to Supercharge your Franchisee businesses by using https://www.servicemax.com/products/field-service-scheduling software and also discussed valuable insider keys to pumping up these local websites, and for those of you that missed it, here is a recap.
What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
It looks like 2012 will be a great time for franchise growth opportunities, according to Joe Libava, a franchise-acquisition consultant and author of Become a Franchise Owner! [frame align="right"] [/frame] Libava has come up with 5 reasons this year may be the right time to purchase a...