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[/frame]We live in an age where so much of our communication is done over multimedia platforms – texting, email, social media – vocabulary that was meaningless 10 years ago is now part of our daily jargon – we’re constantly “friending,” “tweeting,” even “poking.” So what does all of this mean for businesses? It’s easier than ever for the higher-ups of a company to connect with their customers – to see what they’re really saying, unedited and unpolished. Gone are the days of comment cards or phone questionnaires to rate a business – these days it’s all about the Facebook Fan Page, the Twitter updates, the YouTube channels.
[/frame]We live in an age where so much of our communication is done over multimedia platforms – texting, email, social media – vocabulary that was meaningless 10 years ago is now part of our daily jargon – we’re constantly “friending,” “tweeting,” even “poking.” So what does all of this mean for businesses? It’s easier than ever for the higher-ups of a company to connect with their customers – to see what they’re really saying, unedited and unpolished. Gone are the days of comment cards or phone questionnaires to rate a business – these days it’s all about the Facebook Fan Page, the Twitter updates, the YouTube channels.