07 Aug Marketing and SEO Tools Worth your Time: Part 3, the Business Listing Tools
We’re discussing which software or online-based tools are worth your time when it comes to online marketing, we know that .net cms is worth the money but we also want to discuss about the other types of software. Check out the first in the series, Research Tools, and the second in the series, [frame align=”left”]Social Media Management tools.
[/frame]Business listings and online business directories drive millions of business listing views each month, so having consistent business listing information is vital to the success of local businesses.
A few facts:
- There are over 140 local business listing directories
- More business results (citations) in the directories result in higher Google Places (now Plus) positions
- Business listing data must be consistent so Google can reconcile the information
Obviously, manually entering your business information into each directory would be a headache, but it’s vital you show up in them accurately.
So what are the best business listing tools out there?
Yext
- Sync your listings on 35 web sites in real time.
- Specifically designed for franchises and multi-store operators
- Reporting tools for updated listings
- Business Listing Aggregators
- Serve up to 150 different online directories
- Reporting tools for updated listings
- Both provide analysis and reviews on a local level from the major online business directories
- Provide local sentiment scores based on the locations of each franchise and their directory listings
- Franlocal brings in reviews from the sites in an easy-to-read dashboard
And don’t forget, this information is based on Rich Stark’s last webinar, 5 Tools to Streamline your Online Marketing. It was part of the 5 Series webinars, and we have more useful webinars coming up soon – check out the webinars website or click below to register for 5 Huge Changes in Online Marketing that Affect Franchise Growth on August 8 at 10AM PST.