29 Dec Creative Calls to Action
A good lookin’
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[/frame]social media fan page or site with eye-catching logos and graphics is invaluable to your business. Catch someone’s eye with aesthetic and you’ve got a potential customer. But what’s next? You’ve got a short window of time when someone is on your site to, in effect, make them stay. This is where Calls to Action come in. You’ve heard this catchy buzz-phrase, but the ever-present Contact Form is getting boring. I’ve been brainstorming some creative calls to action for social media sites, where creativity reigns – the more imaginative the call is, the more engaged your potential customer becomes.
• A short video, preferably funny. People love these, and they can be easy to make and post. Offer a coupon code at the end of the video to get ‘em to watch.
• A question people can answer via post or comment. Start a conversation. Let your customers know you value their voice.
• Offer a coupon for people who fill out a contact form or become a fan of the page.
• Let them know about an event coming up, perhaps a webinar detailing your business or a fun contest, and make it very simple to sign up!
Got more ideas? Let us know! Calls to action help convert leads to customers.