Franchise SEO

Franchise SEO (Search Engine Optimization)

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If your franchise hopes to have a strong online presence in today’s business world, search engine optimization (SEO) is a necessity. Because search engines like Google, Yahoo, and Bing have become such popular methods of finding information on the internet, web sites that are optimized to show up on the first page of search results see much more traffic than web sites that are not.

Search engine optimization is now becoming a standard process for franchises and businesses looking to increase business and brand awareness over the web.

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Effective SEO Strategies

Many search engine marketing companies may promise clients first page placement for keywords that are targeted, but the keywords themselves that might not have any search volume. Our goal at Stark Logic is to get you the most targeted traffic by choosing the keywords with the most searches, and the ones we can be the most effective at placing. We can also provide you with locally targeted keywords that will place you at the top of the rankings for searches that include city names.

Keyword Research and Analysis

Depending on your industry and target audience, you franchise web site, sales site, and franchisee micro sites will need to be optimized for specific keywords.
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• We closely analyze what keywords are most popular on Google searches both locally and globally.
• Using this information we will compile a list of keywords for your franchise web site to target in order to receive the highest search rankings as possible.
• Each franchisee will be allocated a set of geographically-specific keywords for their primary service areas, placing them at the top of localized search engine results.

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SEO Page Burst and Micro Sites

SEO Page Burst is a unique plugin developed by Stark Logic that adds pages upon pages of unique, optimized content to your franchisee web sites. Each page created using SEO Page Burst is optimized around a locally-targeted keyword (for example: web design san diego). Every page of content is completely unique and fully optimized to boost your franchise web site’s authority with search engines.

YouTube Marketing, Social Media, and More

Stark Logic is always looking for the latest ways to optimize our client’s franchise consumer sites and franchisee micro sites. The latest optimization techniques include the use of YouTube videos, social media, business directory listings, and citations of your franchise web site found on the web. SEO is an on-going process, and Stark Logic always stays up-to-date with the latest tricks to get you at the top of search results.

Call Stark Logic Today

At Stark Logic, our search optimization process is complex and effective. We will optimize your franchise consumer site, franchise sales sites, or franchisee micro sites down to the finest detail. We guarantee that you will see the results in your search ranking positions, which will lead to more web traffic and higher conversion rates for your franchise.
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Understand Your SEO Expectations

Organic search engine optimization has been shown to generate leads from search phrases related to targeted keyword phrases, but keep in mind, SEO is not for everyone.  The goal of generating traffic from search engines is to put your web site in front of people who are already searching for your business products, services or business opportunity.

The franchises with a broad appeal have more opportunities to generate traffic than those franchises that are in niche industries.  In other words, more people are looking for and searching for opportunities in Coffee houses and fast food than for opportunities in selling bananas.  Therefore, organic search would work better for coffee houses because keywords are more targeted and the pool of people searching for that opportunity is greater.  A franchise in a niche industry can target more broad phrases like “low cost franchise” or “best franchise opportunity” but the competition for those phrases is higher and the bounce rates for people getting to the site from those searches are higher because they may be looking for a low cost franchise, but not that specific franchise opportunity.

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