Google Plus Local Optimization & Marketing

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Optimizing Your Google Plus Local Franchise Listings

It may be difficult to keep up with Google’s ever-changing landscape of social media tools and new search features, but that doesn’t make incorporating Google Plus Local optimization listing any less important. As a franchise owner, if you don’t have a fully optimized Google Plus Local listing, you could be losing customers to your competition. Your Google+ Local listing is what sets you apart from your competitors and makes it easy for potential customers to find your business and website.

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Google Plus Local optimization features include the following:

  • Google Plus Local displays your business location as a result of a Google search
  • Google Maps displays an icon pointing out your business’s exact location
  • Your listing features your company information including name, address, local phone number, website, as well as categories, business hours, and customer reviews.
  • If your listing is not complete or accurate, you could be paying the consequence in your rankings and missing out on numerous potential clients.

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    Consistency Is Key

    One of the key elements to Google Plus Local optimization is making sure your business listing is consistent throughout the major business listing directories (aggregators). Inconsistent information in varying directors would devalue your listing in Google Plus Local.

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    • In order to get the best search ranking possible, you company will need to refine this information down to the smallest detail to make sure all of your information is cohesive.
    • The categories you choose to list your business under will also determine your search rankings, so choose ones that most accurately reflect your services.
    • Displaying regular business hours will also earn Google’s trust, and if your hours are irregular or not listed they might list you as “closed”.

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    Optimizing Your Listings Further

    Claiming your listing on sites like Google is one of the main things that helps visibility of listings. Once the listing is claimed, you need to optimize it by adding photos, descriptions, business hours and coupons. Adding keywords in the listing (like “dentist in chicago”, for example) is also important.

    There are many more complicated techniques in Google Plus Local optimization to earn the top rank, and enlisting the services of Stark Logic is the best option for Google Plus Local optimization. Our SEO specialists will optimize multiple aspects of your listing including your overall web site design, back linking to your web site and business listing, choosing effective location-specific keywords, including videos with optimized descriptions and tags, and more.
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    Stark Logic and Google Plus Local

    SEO is an on-going process that is always changing, and our SEO professionals at Stark Logic are constantly finding out new ways to boost our franchise clients up the search engine rankings. Google Plus Local optimization for your franchise listings can literally put your franchise on the map to more prospective clients than ever, which will result in an increase in your overall brand-awareness and overall sales.

    Stark Logic can assist you with listing your franchise with Google Plus Local and then optimizing your franchise web sites and listings so you show up on the first page of the Google Plus Local results. This strategy is great for franchise local marketing as well as any other local business marketing. Let us show you our services and the process we’ll take to get your business listed.

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