Google Analytics

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Google Analytics for Franchises

A significant portion of a strong online marketing strategy lies not only in SEO, but also in web traffic reporting. In order to figure out which techniques on your franchise web site are working to bring in sales and increase search rankings, and which are simply holding you back. The only way to get a good understanding of the overall effectiveness of your online marketing strategy is to utilize Google Analytics. Google provides web site owners a set of analytic reports that allow you to monitor numerous types of traffic and activity on your web site.

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Google Analytics’ customizable reports include:

  • Visits
  • Page views
  • Average time on site
  • Goal completions (forms filled out, purchases made, phone calls made)
  • Goal conversion rates
  • Bounce rates
  • Source of visit (Google, email, website referral, direct mail, etc)
  • Various other custom data

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    Call (888) 388-0460 or fill out our form for more information.

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    Comprehensive Web Site Traffic Analysis

    Unless you are an experienced web and internet technician, many of Google’s reports may be confusing of overwhelming to decipher. This is where Stark Logic comes into play. We offer comprehensive Google Analytics management for your franchise web site, and will monitor all forms of traffic to your web site for you.

    We can help to customize Google’s analytics and reports to satisfy your franchise needs, and can monitor all types of traffic including:
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    • Visitor Trending- visits, unique visits, page views, average time on site, and bounce rate
    • Traffic Sources- direct traffic to your site, traffic from referring sites, search engines, and keyword searches
    • Content Overview- top landing pages, most viewed landing pages, most viewed pages, and top exit pages
    • Browser Information- browsers and operating systems used to view site, screen resolutions, and flash versions

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    Integration with Fran Local

    Our FranLocal software integrates seamlessly with your Google Analytics account to pull in all web site traffic data for your main franchise as well as for franchisee sites. Now you don’t have to login into a different interface to see your marketing results and traffic results.

    By understanding the most viewed pages on your web site and the keywords and search engines that drive visitors, you can make changes for better usability and conversions.

    FranLocal configures with Google Analytics and combines data, presenting it as month to month results that show you the progress of your marketing efforts. Visitor tracking statistics include number of visitors per month, amount of pages viewed, and bounce rates (or the percentage of people that come to your homepage and leave immediately).

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    Stark Logic Web Traffic Reporting

    Google Analytics includes some of the most useful tools for business and franchise owners to monitor the activity on their web sites. By properly utilizing every tool Google has to offer, you can adjust your online marketing campaigns to achieve higher conversion rates and increased online visibility.

    Closely monitoring the activity of the visitors to your franchise web site, Stark Logic can help you to research the most effective and locally targeted keywords for searches, feature effective web design practices in the body of your web site, and adjust your optimization techniques to achieve your reporting goals.Stark Logic uses the latest tracking software to provide you with comprehensive reports on the effectiveness of your franchise web site and franchisee micro sites. By using Google Analytics to their fullest, we can assist you to streamline your online marketing campaign so you can start seeing results fast.

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