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franlocal Tag

09 May Are you Tracking Web Traffic?

What is driving visitors to your website, and how?  Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation. For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
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14 Mar Principles for Franchise Marketing at a Local Level

[frame align="left"]ID-10022997[/frame]As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
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