franchise marketing Tag

20 Jun The Do’s and Don’ts of Email Marketing

Email marketing can be tricky. The last thing you want to do is send something that is meant to promote your services and convey your expertise, but instead seems like spam or just another straight-to-delete junk email. Marketing your business through email blasts to potential...

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16 May M-Commerce: The New Mobile Shopping Trend and What it Means for You

While the E-Commerce trend has continued to flourish, it's brought about the sub trend dubbed by some as "M-Commerce," aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything.  Further, many cell phone and tablet users research products and prices from their device.  I recently posted about the "SoLoMo Revolution" - Social, Local, Mobile search trends and how mobile devices are changing things.  According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities.
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14 Mar Principles for Franchise Marketing at a Local Level

[frame align="left"]ID-10022997[/frame]As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
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January 25, 2012   Oceanside, California– Stark Logic, a franchise marketing agency, has signed on with a new client, Three Active. Three active is an e-commerce web site based in Minneapolis, Minnesota that specializes in athletic and active lifestyle clothing. Stark Logic will perform Search Engine Optimization and marketing services, including advanced analytic integration and strategy.
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11 Jan 5 Reasons for Franchise Growth in 2012

It looks like 2012 will be a great time for franchise growth opportunities, according to Joe Libava, a franchise-acquisition consultant and author of Become a Franchise Owner!

[frame align="right"]money_and_financing [/frame] Libava has come up with 5 reasons this year may be the right time to purchase a franchise.
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