Marketing and SEO Tools Worth your Time: Part 2: The Social Media Management Tools

31 Jul Marketing and SEO Tools Worth your Time: Part 2: The Social Media Management Tools

We’re discussing which software or online-based tools are worth your time when it comes to online marketing. To see the first in the series, Research Tools, click here.

It’s no secret that social media is climbing the ladder when it comes to reaching an audience, you can see how people buy Instagram views often to get more followers, and believe or not, it works!  The wider your reach over the social media powerhouses – Facebook, Linkedin, Twitter, and even Pinterest most recently, the better your marketing potential.  Which is why you need a comprehensive tool to help you streamline the process.

Social Media Management Tools – What do they Do?

  • Provide a single platform for managing social media campaigns
  • Allow a Franchisor to control the messages going out through workflow processes
  • Scheduling processes allow the Franchisor to create messages and post over time
  • Click tracking allows Franchisor to view statistics and campaign success

So what are some of the best?

Hootsuite

  • Manages multiple social media accounts and messages
  • Integrates other reports such as traffic
  • Single Unit Level and Enterprise Level

FranLocal

 

  • Manages multiple social media accounts and messages
  • Integrates other reports such as web site traffic
  • Single Unit Level and Enterprise Level
  • Click tracking to determine campaign effectiveness

Sprout Social

  • A simple and less expensive option for single locations
  • Easy to use dashboard and simple reporting
  • Team collaboration

And don’t forget, this information is based on Rich Stark’s last webinar, 5 Tools to Streamline your Online Marketing. It was part of the 5 Series webinars, and we have more useful webinars coming up soon – check out the webinars website or click below to register for 5 Huge Changes in Online Marketing that Affect Franchise Growth on August 8 at 10AM PST.