Local SEO Marketing

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Local Search Engine Optimization

One of the main components of the franchise systems is that the larger corporation has multiple smaller businesses in different geographic locations. Similarly, though franchises as Amazon usually have a main corporate content delivery networks that offer information about its products to customers or the tracking of any product and some of them even implement technological devices to their packages as shock sensors so they’re sure the packages doesn’t get damaged, this information is usually showed to the users by a website they can access from any device.

Stark Logic can provide comprehensive local SEO marketing strategies to each of your franchise’s locations in order to increase their rankings in searches as well as overall brand awareness.

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Local search engine optimization is done through a combination of:

Optimization of Google Plus Local account and franchises business listings
Optimization of hundreds of local business directory listings
Building of backlinks and citations to gain credibility for search engines
Local keyword research and targeted content creation
Analysis and reporting of local web traffic and Google searches

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[callout padding=”10″]Call (888) 388-0460 Today For a FREE Consultation![/callout]
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Google Plus Local SEO

Google Places is a thing of the past. The search engine giant has replaced it with Google Plus Local (which will interface with Zagat) which exemplifies Google’s efforts to encourage interaction on their social network. How will this affect local businesses? Google is now integrating business listings with their social network Google Plus.

Therefore, business owners and franchisees must have a personal Google Plus account to link to their Google Plus business listing. Stark Logic will work with local franchises to set up their Google Plus accounts and optimize their Google Plus Local listings through local SEO marketing.

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Google Plus Local optimization is a process to claim your business listing and make changes so your business will show up at the top of Google’s Local Directory.
Google Organic listings are shown to the right just below the Places results. However, many times these are the first results on the page. With optimized Places and Organic results, we will get your franchise listed multiple times on the first page of Google.
Google Pay Per Click marketing (also known as AdWords) requires you to pay each time someone clicks on the links shown. The more you bid for each click, the higher your ad appears in the shaded area. We can manage your AdWords campaign.

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Local Business Directories

In Local SEO marketing, it is vital that all franchise locations and businesses maintain consistent information for their online presence including name, address and phone number for effective local SEO. Google in particular uses customer reviews from other web sites and looks for identical business information on other web sites such as Yelp, Yellowpages.com (Yp.com), Merchant Circle, Insider Pages and more.

The more listings it can find for your franchise location, the higher it will rank your business in the Google results. The only way Google can reconcile each of your business listings is if the listings all have the same name, address and phone number. The categories your franchise locations are listed under also need to be consistent through each listing. Using local SEO marketing, Stark Logic can submit each of your franchise locations to hundred of local online business directories and make sure that all of your information is consistent.

Locally Targeted Keywords

When carrying out local SEO marketing for your franchise web site and franchisee micro sites, we will do extensive research to put together a list of commonly used keywords and combine them with geographic locations that you serve. Locally targeted keywords are much more specific, so the pools of results that Google searches through are much smaller. In this way, each of your franchisee micro site pages will be optimized to show up at the top of the search results for a locally targeted keyword.
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Stark Logic Local SEO Services

The local SEO marketing landscape has changed for franchises and local businesses alike. Google Places has changed to Google Plus Local, and social media is also playing a larger part in search engine results than ever before.

Stark Logic works with business listing aggregators that feed over 150 local business listing directories. Once you understand the different areas of Google’s search results page, you can get an idea of what need to do to get your franchise web sites ranked.

Stark Logic will work with your franchise and franchisees to standardize your list of locations and their respective information so that your data is consistent across all directories and platforms. Our franchise local seo marketing strategies pull in multiple aspects of web design and optimization to make sure that each of your franchise locations has a strong online presence.