Franchise Video Marketing

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Franchise YouTube Video Marketing and SEO

Franchise video marketing is a service we offer at Stark Logic whereby we create different and unique YouTube videos and post them to the web site using selected targeted keyword phrases. We then create a channel customized to our franchise client’s specific brand, and then post up to 20 or 30 videos to the channel.

Each video is uploaded displaying targeted phrases like “Restaurant Franchise Opportunity” or “Fast Food Franchise,” and the description also includes the targeted keywords as well as a link to our client’s web site.

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YouTube videos assist with the following:

  • Increasing the franchise’s web site ranking
  • Branding on YouTube of the video
  • Increasing the video’s ranking in YouTube search results
  • Increasing the video’s ranking in Google’s search results
  • Presenting a professional and established image of the franchise brand

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    Benefits of YouTube Videos for Franchises

    The search algorithms for Google and the other major search engines are constantly changing and evolving, however one thing has remained evident over the past years. YouTube videos are becoming a larger and larger part of Google’s results. First, it is important to consider that Google owns YouTube. Second, YouTube itself is one of the most searched web sites on the web, and is steadily growing in popularity.

    Google wants visitors to receive the most relevant results based on their keyword search, so if someone searches “restaurant franchises” and there is a YouTube video that talks about restaurant franchises, then there is a good chance that video will show up on the first page of the search results along with the web site listings.

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    Creating The Videos

    There are a number of techniques we adopt to create the YouTube videos for franchise video marketing. One options is we can create videos using video clips provided by the client. These may include any promotional videos the client has or footage from events that the client has previously recorded.

    Another option involves taking images and creating a video with image transitions and text slides that talk about the business and display keyword phrases. The videos usually display a slideshow animation of images of the business, product, and satisfied customers, all while animating influential keyword phrases about your franchise. All of the videos are then submitted to the client for approval before uploading to the web.

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    Stark Logic YouTube Franchise Video Marketing

    When performing searches for particular keywords and phrases, you will notice that YouTube videos regularly come up in the results on the first page of Google’s results. At Stark Logic, each of the videos we create for search engine optimization purposes includes high-quality editing and professional presentation.

    If you are interested in adopting influential franchise video marketing into your franchise optimization campaign or would like more information on our process, please contact Stark Logic today.
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