Consumer Sites

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National Franchise Consumer Site Development

The franchise consumer marketing web site (or your corporate web site) is where potential or returning consumers go to find out more information about your franchise products, services and locations. Every franchise needs a consumer marketing web site to brand their company and drive traffic to the franchisees.

Your national consumer sites should be able to accurately depict what you do and help your franchise grow by driving leads and boosting sales. By adopting good franchise wed design practices into your franchise consumer web site, you will likely increase your online presence and earn higher search engine ranking positions.

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As part of an effective franchise web marketing strategy, franchise consumer sites serve three purposes:

  • Branding and Product/Service Descriptions
  • Store Locator to direct people to your franchise locations (drive leads to your franchises)
  • Generate leads for franchise sales
  • Provide general business information
  • Create leads from organic optimization or PPC

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    Get a Quote Today

    Call (888) 388-0460 or fill out our form for more information.

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    [callout padding=”10″]Call (888) 388-0460 Today For a FREE Consultation![/callout]
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    Store Locator

    Each national consumer web site should have a store locator software that includes all of the franchise’s locations. Franchise locators are an essential aspect of franchise web design. They allow people to do a search by zip code, city or state and find locations nearest to them.

    If you have less than 20 locations, you may choose to simply have a list of locations by city and state. You don’t want to have a locator for less than 20 locations because you don’t want to provide zero results for most searches people would type into the locator.

    Individual Location Pages

    Whether or not you have a micro site dedicated to each franchisee, we highly recommend that each franchise at least has a dedicated location page for each franchise. These are important for franchise web design and usability, as well as for Google Plus Local and search engine optimization.

    When you fill out your Google Plus Local account, the profile creator will ask for a URL to the franchise web site location. If you simple put the URL to your corporate web site, this will not help your search results. You will want to add a web site URL directly to each location page on your national consumer sites. You can see an example of Stark Logic’s franchise web design here
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    Features of Location Pages Include:

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    • Name of the location
    • Store Address, City, State and Zip
    • Phone Number
    • Google Map
    • Description with geo-targeted keyword phrases
    • Meta tags and descriptions with geo-targeted phrases

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    This page should also have geographically targeted phrases in the content and meta descriptions. It should also have the exact same name, address and phone number that are listed for the location in the Google Plus Local account.

    Making sure the information for each location is consistent is vital in local search marketing.

    [quote style=”3″]When it comes to your national consumer sites, Stark Logic can create a strategy for you that encompasses everything you need. Please call us today for more information (888) 388-0460[/quote]
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    Stark Logic Mobile Web Design Services

    At Stark Logic, we understand that having a website that is compatible with mobile devices is a vital part to your franchise’s success on a local level. Our professional mobile web design services can help your franchise stand out from your competition and allow you to stay connected to clients no matter where they are, and no matter what your site offer, from medical supplements, to adult services with sites like zoomescorts.co.uk.

    If you are redesigning your franchise sales web site or local franchisee micro web sites, it is crucial that you consider a mobile-friendly version of your site so that you are not losing potential customers to your competition.

    At Stark Logic, we can work with you to develop a mobile-friendly franchise web site that is easy for your customers to use on-the-go and will help them stay connected to your franchise no matter where they are.
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