Articles

Local SEO Marketing

03 Sep LOCAL BUSINESS MARKETING

When it comes to local search optimization for a local business, the ultimate goal is to get our clients ranking in Google's local search results. As Google is the most used search engine in the world, it is imperative that businesses are able to get...

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28 May WordPress Explosion Leading to Problems

If you are not familiar with WordPress, it is one of the most widely used Content Management Software (CMS) systems by companies and individuals alike.  The software is used to manage web sites and comes with over 35,000 different plugins that can easily be integrated...

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26 Feb Google Is Killing Small Business Search Optimization

I am writing this article to vent a little and to educate franchise systems on some disturbing trends in local search.  Google is killing optimization for local business web sites.  As a company that prides itself on search engine optimization services, Stark Logic has seen some very disturbing trends in organic searches on a local level.  It has come to a point where Google's most recent changes have been so detrimental to local businesses that their only choice is to advertise on Google's pay per click platform to generate business.
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custom-software

18 Jun Stark Logic’s Latest SEO Updates

Search engine optimization is an evolving service as it relates to changes to ranking algorithms determined by the major search engines- mainly Google. Stark Logic has recently introduced a few SEO updates in response to Google's latest ranking adjustment. Keyword searches are becoming more and more localized, which means when someone types in a phrase like "auto repair," Google will assume that person is looking for a local auto repair business. Google provides their own local results (Google Plus Local) and then provides organic results for businesses local to that person's computer. When a national keyword phrase is searched like "auto repair franchise," Google will provide no local results, some national results, and now is recently including some local results if there is a local address. They are also including local listing if the text in the site contains the phrase "auto repair franchise" and is conveniently located in a city where the person's computer is.
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PenguinUpdate

03 Jun Google Penguin Update 2.0

Google has released a new update to its search algorithm. How will this affect your franchise web sites?

On May 22nd, Google announced the release of its latest spam-fighting update Penguin 2.0- the fourth "Penguin" to be released since April of last year. Google began releasing the Penguin updates in an attempt to rid their search results of spam websites that were illegitimately gaining high ranking positions. In a recent video about Google's future SEO changes, Matt Cutts explained, "Penguin 2.0 is more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper and have a little bit more of an impact than the original version."
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21 Aug Marketing and SEO Tools Worth your Time: Part 5: The Web Site Analytics Tools

Your time is valuable, and you need tools in place to help you streamline the vast world of Online Marketing. Along with Research Tools, Social Media Management Tools, Business Listing Tools and Reputation Management Tools, Web Site Analytics Tools are important to make the most of your online marketing. What are the benefits of powerful Web Site Analytics Tools? The right tools allow you to:
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07 Aug Marketing and SEO Tools Worth your Time: Part 3, the Business Listing Tools

We're discussing which software or online-based tools are worth your time when it comes to online marketing. Check out the first in the series, Research Tools, and the second in the series, [frame align="left"]Social Media Management tools. seomarket600 [/frame]Business listings and online business directories drive millions of business listing views each month, so having consistent business listing information is vital to the success of local businesses. A few facts:
  •  There are over 140 local business listing directories
  •  More business results (citations) in the directories result in higher Google Places (now Plus) positions
  •  Business listing data must be consistent so Google can reconcile the information
Obviously, manually entering your business information into each directory would be a headache, but it's vital you show up in them accurately.
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31 Jul Marketing and SEO Tools Worth your Time: Part 2: The Social Media Management Tools

We're discussing which software or online-based tools are worth your time when it comes to online marketing. To see the first in the series, Research Tools, click here. It's no secret that social media is climbing the ladder when it comes to reaching an audience.  The wider your reach over the social media powerhouses - Facebook, Linkedin, Twitter, and even Pinterest most recently, the better your marketing potential.  Which is why you need a comprehensive tool to help you streamline the process.
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