What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you're not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
For better overall usability and conversion, it's crucial to know exact data for your websites regarding:
The Internet is a competitive arena, to say the least. But it's also an extremely powerful marketing tool with loads of potential. These days, every business has a web page, and most have social media pages, blogs and Internet marketing campaign strategies. It may seem daunting, but there are several ways you can optimize your website to improve your search engine rankings.
[/frame]Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
[frame align="left"][/frame]Localeze and 15 Miles, digital marketing research experts, recently released their 5th annual comScore Local Search Usage Study, surveying over 4,000 U.S. adults to document how consumers search for and find local business information digitally.
April 11, 2012, Oceanside, California – Stark Logic, a Franchise Marketing Agency, has signed up Moran Industries, a franchisor specializing in the automotive aftermarket, for franchise development services including consumer marketing and web site design.
The team at Stark Logic will work to create an Internet marketing strategy for the automotive franchisor, as well as perform a complete redesign of their corporate web site. Stark Logic will also perform programming and search engine optimization to meet the franchise development goals of Moran Industries.
It is no exaggeration that smart phones have changed the life as we know it, and as we get further into 2012, they keep getting smarter. So it’s not surprising that the trend of mobile marketing is becoming more and more important for business owners marketing franchises.
As a business owner or representative, you’ve obviously got your hands full. But there are certain affordable, simple ways to ensure your online presence is monitored and controlled by you - because if you’re not controlling it, who is?
[/frame]There has been a steady decrease in paid advertising due to free online directory listings for businesses. Have you ever thought about what this means for local businesses?
[frame align="left"][/frame]As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas: