Stark Logic Blog

07 Aug Marketing and SEO Tools Worth your Time: Part 3, the Business Listing Tools

We're discussing which software or online-based tools are worth your time when it comes to online marketing. Check out the first in the series, Research Tools, and the second in the series, [frame align="left"]Social Media Management tools. seomarket600 [/frame]Business listings and online business directories drive millions of business listing views each month, so having consistent business listing information is vital to the success of local businesses. A few facts:
  •  There are over 140 local business listing directories
  •  More business results (citations) in the directories result in higher Google Places (now Plus) positions
  •  Business listing data must be consistent so Google can reconcile the information
Obviously, manually entering your business information into each directory would be a headache, but it's vital you show up in them accurately.
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31 Jul Marketing and SEO Tools Worth your Time: Part 2: The Social Media Management Tools

We're discussing which software or online-based tools are worth your time when it comes to online marketing. To see the first in the series, Research Tools, click here. It's no secret that social media is climbing the ladder when it comes to reaching an audience, you can see how people buy Instagram views often to get more followers, and believe or not, it works!  The wider your reach over the social media powerhouses - Facebook, Linkedin, Twitter, and even Pinterest most recently, the better your marketing potential.  Which is why you need a comprehensive tool to help you streamline the process.
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24 Jul Marketing and SEO Tools Worth your Time: Part 1: The Research Tools

With a million tools out there, which ones are really worth checking out? [frame align="left"]seo4[/frame]Rich Stark, CEO of Stark Logic, gave a stellar webinar last week on 5 Tools you Need to Streamline your Online Marketing as part of our 5 Series. For those of you that missed it, a little recap is in order, and I'll be breaking down what you need to know about marketing tools over the next few weeks in the areas of:  
Research, Social Media Management, Business Listings, Reputation Management and Web Site Analytics.
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20 Jun The Do’s and Don’ts of Email Marketing

Email marketing can be tricky. The last thing you want to do is send something that is meant to promote your services and convey your expertise, but instead seems like spam or just another straight-to-delete junk email. Marketing your business through email blasts to potential...

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13 Jun Does your Consumer Website Pop AND Rank High in Searches?

[frame align="left"]SEO-Ranking-Factors [/frame]Business owners: These days, everyone has a website. From blogs to corporate sites to social media pages, there are millions of pages out there. So what makes a great consumer website that actually stands out from the millions? While ordinary sites abound, there are a simple steps you can take to make your consumer site pop out from the rest, while also ranking high so it's actually seen.
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23 May RICH STARK OF STARK LOGIC NAMED ONE OF THE TOP 20 TO WATCH IN THE FRANCHISE INDUSTRY

Oceanside, CA – May 23, 2012 – Rich Stark, President and CEO of  Stark Logic, a franchise marketing agency, made the top 20 on the 1851 Franchise Magazine  “Young Ones to Watch” list, a prestigious list naming the current young franchise industry leaders who are making waves and establishing themselves as key players within the franchise arena.  The list includes franchisors, franchisees and suppliers.
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23 May 5 Big Franchisor Challenges and How to Overcome Them

If you're a franchisor or have considered franchising your company, you understand what an exciting entrepreneurial opportunity looks like, and you also have inevitably experienced some bumps along the road.  As with any business worth anything, there are risks and challenges that come with the job.  It's how you face those challenges and overcome them that can make or break your franchise system.
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16 May M-Commerce: The New Mobile Shopping Trend and What it Means for You

While the E-Commerce trend has continued to flourish, it's brought about the sub trend dubbed by some as "M-Commerce," aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything.  Further, many cell phone and tablet users research products and prices from their device.  I recently posted about the "SoLoMo Revolution" - Social, Local, Mobile search trends and how mobile devices are changing things.  According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities.
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